Making Sense of Color and Brand in a Digital Age

It has never been more important as brand owners, to be fluent in the ways and techniques of branding for digital. Long gone are the days of creating a brand simply as a logo and a couple of colors and a font. The times we are in, we have to consider all the ways that our audience interacts with our brand.

In this series, we talk about Color.

Color is primary as it portrays the primary energy we want to convey. So understanding the basics of color management in brand creation is key. This course takes you through what you need to consider when processing color, such as:

• Color Psychology
• Color Harmonies
• Tools you can use to aid you in calculating the color combinations you need to accurately represent your brand.
• Ways we generate colors for tech platforms that need a color palette with more shades of background and foreground grays, all harmonious.

We will then put this all together by creating a quick landing page with a logo, all using the principles we talked about.