Welcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler’s Kellogg School of Management—the #1-ranked marketing school—I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.
Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs.
Major Market Research Sections:
- Introduction to the 3 Types of Market Research & the 3 Types of Data
- Exploratory Research, including interviews, focus groups, and case studies
- Competitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)
- Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurements
- Causal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketing
- Market Sizing & Demand Forecasting using various tools and approaches
- Empirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand Growth
- Customer Decision Journey Mapping
- Conversion Rate Optimization (CRO)
- Marketing Psychology Research
- Lead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and Sparktoro
- Data-Driven Media Analysis
- Service Sector Analytics
- Product Performance Analytics
