Welcome to Module 13. This course is part of a complete 20-module Real Digital Marketing training programme. Each module can be taken individually or as part of the full series. In this module, we focus on video and podcasting, two of the most powerful and engaging forms of content in modern digital marketing. With the rise of short-form video, streaming platforms, and on-demand audio, businesses now have more opportunities than ever to connect with their audience in a meaningful and memorable way.
We begin by exploring why video is one of the most effective content formats, including its ability to capture attention, increase engagement, and communicate messages quickly. We also look at practical elements such as captions and subtitling, and how these can improve accessibility, retention, and overall performance.
From there, we examine what makes a great video. Using real examples, we break down the key components that contribute to successful video content, helping you understand what works and why. We then explore what makes content go viral, including the role of creativity, timing, and the importance of PR in amplifying reach and visibility.
